Bios on our creators
Buddy
Scalera - President
Creator/photographer of Visual Reference for Comic Artists
Cowriter/cocreator of Necrotic
About
Buddy
By day, Buddy Scalera is a writer working in interactive
multimedia marketing.
He
has written online consumer health content, multimedia interactions,
and
marketing
materials
for
several
large pharmaceutical corporations
including: Merck-Medco,
Ortho-McNeil Pharmaceutical, Ortho Biotech, Novartis, Aventis, and
others.
On the side, Scalera makes short films and writes comic books.
At his previous job, Scalera was the original Online Editor for Wizard
Entertainment. He was joined by Rus Wooton in developing Wizardworld.com,
Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under
Scalera's direction, the Wizardworld.com network of sites became one
of the hottest daily destinations for comic book fans. The site featured
an impressive array of news and feature content, which was leveraged
as a marketing and promotions tool. The Wizardschool.com site was so
sticky that Scalera hosted live interactive Wizard School events at
conventions in Chicago and Philadelphia.
As a professional comic book writer and journalist, Scalera knows the
inside details of the comics industry. Because of his background as
a newspaper reporter, he also knows how to make the labyrinth of details
and rules easily accessible to the average reader. He has written over
100 articles on the topic of comic books. His journalistic credits
include
Wizard, Comic Buyer’s Guide, Comics Values Monthly, Collector’s
Advantage, Scarlet Street, Combo, Spin Online, and others. He was featured
as a professional source in a chapter of the recently published book “The
Science of Superheroes” written by Lois Gresh and Robert Weinberg
(Wiley, 2002).
For over four years, Scalera also wrote and hosted “ComixVision,” a
cable-access television show that explained the comic book hobby to mainstream
viewers. While the show never got beyond local cable, many people wrote in to
express how much they had learned from the show.
Scalera is also an active self-publisher. With his partner Darren Sanchez,
After Hours Press released the graphic novels Necrotic and Celestial Alliance.
He is
also self-publishing “Visual Reference for Comic Artists,” a series
of multimedia art-reference CD-ROMs.
Scalera holds BA in Journalism from Hofstra University. After graduation, he
became a staff reporter for the local newspaper. He's held jobs in public relations,
marketing, and web development.
Personal website: www.buddyscalera.com
Logos
designed by Chris Eliopoulos.
Web design by Buddy Scalera.